eMarketing Hubs

7 Secrets to Successful Keyword Research

By Donna Gunter

As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking.

Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” in the “automobile repair” category, search engines like Google and Yahoo sort by keywords so that auto body shops are found under “auto body shop” in their database.

In order to be found online by your target market, you need insight about the terms that they are using to search for a business like yours. The quickest way to gain that insight is by conducting research on possible keywords they use.

Chasing Bing: The Truth behind the Hype

Guest post By Scott Buresh

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?”

In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what’s up is MSN’s umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals - namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $100 million.

Directory Submission - Key Element to Content Syndication Process

 Directory submission is one of the 8 key elements to a complete content syndication process and should be part of your e-Marketing strategy. Directory submission will help you improve your search engine ranking. Being listed in directories affects the way the majority of search engines such as Google, Yahoo sees you. Search engines use a theoretical algorithm that define your relation to other website in your category. Your presence on those listing will give you a competitive edge over your competition.

Directory submission is important but might be costly. There are many free directory submission sites, but you will need to have a closer look at what they offer, improper directory might harm you instead of support you. When choosing  a directory submission service, choose wisely. Know what they offer and define your strategy. Use directory submission if you have the budget for it and are willing to make the investment.

Good quality directories can help and support you but when choosing a directory you need to look for: