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The Benefits of Content Syndication - Social Media Optimization

 

Content Syndication:

a key factor when using social media marketing

Content syndication is based on simple principles: sharing good content and reciprocity. What does it means? Simply, you syndicate other people work and expect in return for them to do the same. The basic for such a system to work is not to syndicate whatever comes up just because someone else did you a favor. The concept is to syndicate quality and relevant content, content that brings up valuable information. You want to syndicate good blog content because you are building an image of a reliable person, the profile of someone that has the knowledge on his niche market, someone that knows what he is speaking about, someone who is an expert. You want to use content syndication to establish yourself as a reliable and powerful leader, not as a spammer.

Your job with content syndication is to recognize good content and spread the words on it. Good content is defined as follow by Charles Helfin and Thomas Rozof in their Syndication Revelation report (p14): “is content that is useful or valuable (to your target audience) in an Educational and/or Enlightening and/or Entertaining kind of way. The judge or jury of good content VS bad content is your target market.“

Content Syndication: the 3rd Key Component to Social Media Marketing Optimization

Content Syndication is the 3rd key component to your Social Media Marketing Optimization Plan (review of the other 5 Key Components of Social Media Marketing Optimization Strategy). Content Syndication is fairly new and quite often misunderstood. Understand it and you will discover a unique tool directly linked to the explosion of online social network.

Note: Being successful with Content Syndication is based on 2 chores:

1. Create good Content for your central hub
   
2. Build a content syndication network.

The concept of syndication is not new. Syndication is defined as follow: