The 5 Key Components to your Social Media Marketing Optimization Strategy

Social Media Marketing is a powerful way to help you drive traffic to your blog or website and will for sure increase your search engine visibility and ranking as well as reinforce your social network exposure. Using Social Media optimization techniques is a great way to leverage your business online.

In order to be successful with Social Media Otimization you will need to start by focusing on the 5 key elements of your Social Media Marketing mix and the rest will follow automatically providing you your own "Perpetual Internet Traffic Machine" (Source: Social Sience Media). Remember, without these 5 elements in place your chances of success are very slim. 

Once your 5 core elements are in place you will basically have 2 jobs to do:

1. Create good content for your central element
2. Syndicate that content   

Social Media Optimization: the 5 Key Components

The  5 key components of a successful Social Media Otimiztion strategy are like the key elements you would use to build a business and are as follow: 

Central Hub:

is the core element, the central point where you will publish your content, articles, posts and info on your chosen subject. Your central hub is the center of your business like headquarters and factory. 

Create your central hub

Sales Funnel Process:

is the place where people can buy from you, your store. Once people know you, once they know about you and what you have to offer, they will be confident enough to buy from you.

Content Syndication Network:

is the mean by which you will distribute your content to the different networks.  Content Syndication will function as your sales force that will distributeand make sure  your product will be there to look at.

Social Networks:

is the path where your content is being distributed - your distribution platform.

Search Engine visibility:

is where your product will appear, where people will find you when they ae looking for your content.  

Over the following posts, we will be going into more details on each points.

Once these 5 core elements are in place your job will just be to feed the process by constantly providing good quality content and syndicate your work using your  content syndication network.

Here is a summary of what happens:

For more details and a lot more: 

 

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