You might have decided to set up a blog for several reasons, as a new job, a way to make extra money, for fun or because it is fashionable. If you are serious about it and your ultimate goal is to generate revenues from your blog , then you need to market your blog in order to attract readers and followers. The more visitors you have, the more exposure you get and the more money you can make.
Consider your blog as a product and apply some basic marketing rules. Think that you have a product to promote and sell. I am sure that if you had just created a new high tech product you will not just leave it in a supermarket to see if it sells. Instead you would position your product where it belongs, you would have carefully selected the best store to sell your product and would have designed the perfect packaging and calculated the best price for a specific target or audience. To make your product known and noticed you advertise and promote it using all the marketing tools at your disposal.
Having a blog is the same, you cannot just create some posts and hit the publish button and hope visitors will come. There are many marketing strategies and techniques. E-Marketing or Internet Marketing is not so different from traditional marketing. The concepts and goals are the same, the tools and support you will use are different. Marketing your blog and making your self known is probably the hardest part and will require hard work and commitment.
Learn and study all the tools and techniques available and use the ones most appropriate for your blog.
If you expect to have a blog and make money very easily, you might run into surprises. Bear in mind that eMarkeing or Internet Marketing can be done by everyone but only a minority is going to succeed. According to various sources less than 5% of e-marketers are really making money. Be ready to invest time and effort, learn from the experts and avoid unrealistic offers. Don't believe those that tell you that within a few days you will strike it rich ... it will take longer. Learning how to do it is probably your best tool to success.
Remember when you are committed, you consider your blog as a real job and you are willing to invest the time and effort then you can be one of the 5% who will succeed.
Setting up a blog is easy, marketing it can be easy but you need to know how.
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Nathalie (nat014)
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